Thinking Of Boosting Your Social Engagement With A Competition? Don't Get Caught With Your Pants Down; Here are 3 Facebook Competition Rules You Should Never Ignore!
Contests and competitions are a great way to create buzz on your social feeds and get engagement from your followers. But there are some important rules you'll need to follow in order to keep your facebook page compliant with Facebook’s competition rules. Facebook regularly deletes competition posts that do not follow these rules and occasionally removes business pages altogether because they haven't been following the rules that have been laid out.
People tend to think of Facebook as an extension of the internet; a wild wild west with no laws. But Facebook is a privately owned company and can create and enforce rules as they see fit.
Here are the three top most important rules when creating a contest for your Facebook business page.
1. Provide detailed contest rules;
When creating or administrating a contest on Facebook it's really important to create a landing page detailing all your contest rules. Make sure your rules follow what Facebook has outlined:
- Let people know there is no purchase necessary.
- Included the start date and the date you will pick a winner.
- Let people know how you will choose a winner.
- Clearly describe what the prizes are.
- If you are asking for UGC ( user-generated content ) as part of the contest ensure you included a release form so you are able to use the photos in your marketing.
2. Make it clear that Facebook is not your sponsor.
When you look at rules like this you just know someone somewhere tried to sue them over a contest. Don't get caught up in that drama make sure to let your followers know Facebook is not involved, endorsing or administering your contest.
3. Don’t force people to engage in actions to enter.
This is probably the most common reason a Facebook business page has been deleted or the post has been removed. Facebook does not allow you to require actions on its platform in exchange for entries. This means that you can’t ask for likes or shares on Facebook as a means of entering.
You can, however, create a really awesome contest people want to share without being asked. You can also ask questions like "share your favourite story about your pet in the comments section to enter"
You've worked so hard to create engaging content and create a following for your business; don't let that get taken away because you didn't follow the rules. Here's a link to Facebook's official rules for contests I highly suggest every business that's posting on facebook brush up on them.
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